Why isn’t the boat club model working in France?
You have a boat fleet? You want to optimize management? That’s easy. Don’t wait for renters to come at peak season, when the offer/demand ratio automatically gets complicated to handle. You can rent your boats all year long. That’s what the Boat Club promises. The offer sounds appealing, they’re everywhere in the US, but are struggling to import in France. Why? Because the boat club model isn’t adapted to European, and especially French, mentalities and expectations.
● Members don’t want to pay all year for something that they will use only 5 months a year.
Yes, you make part of your fleet available to users, but the thing is that Club members need to pay every month for their yearly subscription. This means that Club members need to pay a yearly fee when, most of the time, they actually want to use it between May and October.
● Rental prices and durations are fixed in advance.
Besides, terms and prices are set by the platform, and most often for periods of half a day. These terms don’t suit most users or any “clever boater”, who would want, for instance, to rent their boat for fishing in the morning, lunch at noon and aperitive in the evening.
● You need to pay significant entry fees to create your Boat Club.
To gain access to a Boat Club platform, boaters have to pay high entry fees, going up to €30 00 without any success insurance. Considering the average prices on this market to be €400 for a year membership, the first 10 customers will be dedicated to recoup this fee.